Facebook Ads Dimensions: Every Facebook And Instagram Ad Size
Getting your Facebook ad dimensions right is one of the easiest ways to make your ads look professional and perform better. The wrong size gets cropped, blurred or squashed, and people scroll straight past. This guide gives you every Facebook and Instagram ad size in one place, with simple tips so your ads look sharp on every screen.
Running ads yourself and want a second opinion? Contact Business Mate.
Facebook Ads Dimensions At A Glance
| Placement | Best size (pixels) | Ratio |
|---|---|---|
| Facebook and Instagram Feed (image) | 1080 x 1350 | 4:5 |
| Feed (square, also works) | 1080 x 1080 | 1:1 |
| Stories (Facebook and Instagram) | 1080 x 1920 | 9:16 |
| Reels (Facebook and Instagram) | 1080 x 1920 | 9:16 |
| Carousel cards | 1080 x 1080 | 1:1 |
| Facebook right column (desktop) | 1080 x 1080 | 1:1 |
| Feed video | 1080 x 1350 or 1080 x 1080 | 4:5 or 1:1 |
| Stories and Reels video | 1080 x 1920 | 9:16 |
If you only make two sizes, make a 4:5 version (1080 x 1350) for the feed and a 9:16 version (1080 x 1920) for Stories and Reels. Together they cover almost every placement on Facebook and Instagram.
Facebook Feed Ad Size
The feed is where most people see your ads, on both Facebook and Instagram. A vertical 4:5 image takes up more of the screen on a phone than a square one, so it’s usually the better choice.
- Recommended size: 1080 x 1350 pixels (4:5)
- Also works: 1080 x 1080 pixels (1:1)
- File type: JPG or PNG
- Tip: keep your main message and logo away from the very edges, as some screens crop slightly.
Facebook And Instagram Stories Ad Size
Stories fill the whole phone screen, so they need a tall, vertical format.
- Recommended size: 1080 x 1920 pixels (9:16)
- Safe zone: keep text and logos out of roughly the top and bottom 14% of the frame, where your profile name and the call-to-action button sit.
- Tip: design for sound off. Add captions or large on-screen text so the message works without audio.
Facebook And Instagram Reels Ad Size
- Recommended size: 1080 x 1920 pixels (9:16)
- Safe zone: Reels show your caption, likes and buttons over the bottom of the video, so keep important text in the middle of the frame and well clear of the bottom third.
- Tip: grab attention in the first two seconds and keep it short. Shorter Reels ads usually hold attention better.
Facebook Carousel Ad Size
Carousel ads let people swipe through several images or videos in one ad, each with its own link. They’re great for showing several products, steps or benefits.
- Recommended size: 1080 x 1080 pixels (1:1) per card
- Number of cards: 2 to 10
- Tip: use the same size for every card, and put your strongest image first.
Facebook Ad Video Specs
- Feed video: 4:5 (1080 x 1350) or 1:1 (1080 x 1080)
- Stories and Reels video: 9:16 (1080 x 1920)
- File type: MP4 or MOV
- Resolution: at least 1080 pixels wide for a sharp result
- Tip: add captions. Most people watch with the sound off.
How Much Text Can You Use In A Facebook Ad?
Facebook cuts off long text with a “See more” link, so put the most important words first.
- Primary text: aim for around 125 characters so it shows in full on most screens.
- Headline: around 40 characters or fewer.
- Text on the image: keep it short and large. A few words read better than a paragraph on a small screen.
Need help with the words? Our Facebook advert template walks you through writing ads that get clicks.
Common Facebook Ad Size Mistakes
- Using a landscape image in Stories: it gets cropped or shown with empty bars. Make a 9:16 version instead.
- Low resolution images: anything under 1080 pixels wide can look blurry on modern phones.
- Text too close to the edges: buttons and profile names can cover it.
- One size for every placement: letting Meta stretch a single image rarely looks as good as a version made for each format.
Free Tools To Make Your Ads The Right Size
Canva has ready-made templates for every Facebook and Instagram ad size, and Canva Pro can resize one design into all of them in a click. Meta Ads Manager also shows you a preview of each placement before you publish, so you can check nothing is cropped. See our full list of marketing tools for small business.
Meta updates its ad formats from time to time, so it’s worth checking the latest guidance in Meta’s Ads Guide before a big campaign.
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Want Help With Your Facebook Ads?
The right size is just the start. If your ads aren’t bringing in enquiries, we can review your account, create the ads and manage your budget. Read our guides on how much Facebook ads cost and Meta Ads Manager explained, or book a free 20-minute call.
Facebook Ads Dimensions FAQs
What size should a Facebook ad be?
For the feed, use 1080 x 1350 pixels (4:5). For Stories and Reels, use 1080 x 1920 pixels (9:16). A square 1080 x 1080 image also works in the feed and for carousel ads.
Are Facebook and Instagram ad sizes the same?
Mostly, yes. Both use 4:5 or 1:1 for the feed and 9:16 for Stories and Reels, so the same designs can run on both when you advertise through Meta Ads Manager.
What is the best Facebook ad size for mobile?
A vertical 4:5 image (1080 x 1350) for the feed and a full-screen 9:16 image (1080 x 1920) for Stories and Reels. Both take up more of the phone screen than square or landscape images.
What are the Facebook video ad specs?
Use MP4 or MOV files, at least 1080 pixels wide, in 4:5 or 1:1 for the feed and 9:16 for Stories and Reels. Add captions, as most people watch without sound.
What size is a Facebook carousel ad?
1080 x 1080 pixels (1:1) for each card, with between 2 and 10 cards in one ad.
