Marketing Consultancy And Strategy For UK Businesses
Marketing advice you can actually use. Business Mate is a UK marketing agency offering marketing consultancy for startups, small businesses and growing teams: a clear strategy, honest audits and practical support, with no jargon and no inflated costs.
What Our Marketing Consultancy Does For You
Marketing consultancy gives you expert advice on where to focus your time and budget, without hiring a full-time marketing director. We look at your business, your customers and your current marketing, then tell you plainly what to keep, what to stop and what to do next.
Think of us as a marketing strategy agency and part-time marketing team in one. Some clients want a one-off plan they deliver themselves. Others want an ongoing marketing consultant who checks in every month and keeps the plan on track.
If you would rather we did the work too, our monthly marketing packages combine strategy with delivery.
Who Marketing Consultancy Is For
Startups
Get a launch plan, the right first channels and a realistic budget before you spend. See how we support startups.
Small businesses
Stop guessing. Find out which marketing brings in customers and where money is being wasted.
Growing companies
Plan the next stage, from new markets to new services, with a strategy your team can follow.
In-house teams
Get senior advice, audits and training without adding headcount. See our corporate marketing services.
Our Marketing Consultancy Services
Choose one service or combine them. Every engagement starts with a free call so we only recommend what you need.
Marketing Strategy And Planning
A written marketing strategy built around your goals, budget and audience: who to target, which channels to use, what to say and how to measure it, with a 90-day action plan.
Learn more about digital strategy services.
Marketing Audits And Opportunity Analysis
A full review of your website, SEO, content, ads, email and messaging. You get a clear list of what is working, what is not and the quickest wins.
Learn more about marketing audits.
Analytics And Insight
We dig into your analytics, customer behaviour and campaign data to show where enquiries really come from, so decisions are based on evidence.
Learn more about data-driven marketing.
Campaign Optimisation
Already running Google, Meta or email campaigns? We review targeting, creative, landing pages and tracking to improve results and cut wasted spend.
Want us to run them too? See our advertising services.
Ongoing Marketing Consultant Support
A part-time marketing consultant or fractional marketing director who joins regular check-ins, reviews results and keeps your team focused on the right priorities.
Brand Positioning And Messaging
Clarify who you are for, why customers should choose you and how to say it, so every page, post and advert works harder.
Need visuals to match? See our creative design services.
Marketing Training For Teams
Practical, jargon-free training in content, social media, email and analytics, in person or online, so your staff leave with skills they can use the next day.
Systems And CRM Integration
We connect your CRM, lead capture, automation and reporting into one simple system, so no enquiry slips through the gaps.
Learn more about CRM and marketing systems.
What You Get From A Marketing Strategy
Clear outputs you can act on, not a long report that sits in a drawer.
- A summary of your market, competitors and customers
- Your priority audiences and key messages
- The channels to focus on, and the ones to drop
- A realistic budget split across channels
- A 90-day action plan with clear owners
- The numbers to track and how to report them
How Our Marketing Consultancy Works
A free call
Tell us about your business, your goals and what is not working. You will get useful ideas whether or not we work together.
A fixed quote
We recommend the right service and send a clear, fixed quote, so you know the cost before you commit.
Review and plan
We audit what you are doing now and build the strategy and action plan with you.
Support and improve
Deliver it yourself, with our check-ins, or hand it to us through a monthly package.
Marketing Consultant, Agency Or In-House?
The right choice depends on your budget, your team and how much you want to do yourself.
| Option | Best for |
|---|---|
| Marketing consultancy | Businesses that want a clear plan and expert advice, and can deliver some of the work in-house |
| Marketing agency package | Businesses that want strategy and delivery handled for them every month |
| In-house marketer | Larger businesses with steady, full-time workload and budget for salary, tools and training |
How Pricing Works
Every consultancy project is different, so we quote after a free call. You get a fixed price for a defined scope, with no hidden extras. Prefer to write it down? Use the enquiry form on our contact page and we will reply with ideas.
Just need one thing? Audits and fixes are also available as one-offs in our marketing services shop.
Marketing Consultancy Across Industries
As a UK-based marketing advisor for businesses, startups, SMEs, and established brands, we can support clients in:
- Professional Services
- E-commerce, Retail & Hospitality
- Construction & Trades
- Property & Real Estate Agencies
- Health & Wellness
- B2B Tech & SaaS
- Startup & Entrepreneurial Businesses
- Gaming & e-Sports
- Sports and lots more!
Whether you’re looking for an outsourced marketing strategy, a freelance marketing strategist, or simply need digital marketing help for your UK business, we’ve got you covered.
Why Choose Business Mate?
A London-based marketing agency that gives straight answers.
- UK-based, with local knowledge and global experience
- 10+ years' experience in cross-sector marketing
- Transparent, jargon-free communication
- Personalised strategies, not one-size-fits-all templates
- Fixed quotes before any work starts
FAQs
What does a marketing consultancy do?
A marketing consultancy reviews your business, customers and current marketing, then recommends what to focus on. That usually means a written strategy, an audit of what is and is not working, a budget plan and clear next steps. Some consultancies also provide ongoing advice or deliver the work.
How much does marketing consultancy cost?
It depends on the scope. A one-off audit or strategy costs less than ongoing monthly support. Business Mate quotes every consultancy project after a free call, with a fixed price for a defined scope, so you know the cost before any work starts.
What is the difference between a marketing consultant and a marketing agency?
A marketing consultant mainly advises and plans, while an agency usually delivers the work too, such as content, ads and design. Business Mate does both: you can buy consultancy on its own, or combine strategy and delivery through a monthly marketing package.
How long does a marketing strategy take?
Most marketing strategies take a few weeks from the first call to the final plan, depending on how much research is needed and how quickly we can access your data. We agree the timeline in the quote, so you know when to expect each stage.
Can you work with our in-house marketing team?
Yes. We regularly support in-house teams with audits, strategy, training and extra capacity. We fit around your processes and brand rules, and can join your regular meetings as a part-time marketing consultant.
How do I get started with Business Mate?
Book a free strategy call and tell us about your business and goals. We will recommend the right service and send a fixed quote. Contact Business Mate or book a call to get started.
Get Practical Marketing Tips Every Month
One short email a month with ideas you can use straight away, plus new guides and offers. No spam.
Ready For A Clear Marketing Plan?
Book a free strategy call and come away with practical next steps, whether or not we end up working together. Contact Business Mate or book below.