All Inclusive Marketing: Why UK Startups Are Switching
All inclusive marketing means one team handles your whole marketing, from strategy and content to SEO, social media, design and ads, for one monthly fee. Instead of juggling several freelancers, you get one plan, one point of contact and one report. That is why more UK startups and small businesses are switching.
This guide explains how all inclusive marketing works, what it usually includes, what it costs and how to tell whether it suits your business right now.
👉 Want everything handled in one place? Contact Business Mate or book a free call.
What Is All Inclusive Marketing?
All inclusive marketing, sometimes called full service marketing, is a model where one agency runs your marketing from start to finish. The agency sets the strategy, creates the content, manages the channels and reports on results. As a result, every part of your marketing works towards the same goals.
In other words, it sits between two common alternatives:
- Pick and mix freelancers: one person for SEO, another for ads, another for social media.
- An in-house team: hiring your own marketers, with salaries, tools and training.
What Does All Inclusive Marketing Include?
The exact mix depends on the agency and plan, but most all inclusive packages cover:
- Marketing strategy and a written plan
- Keyword and audience research
- Content and copywriting, including SEO blogs
- SEO foundations and local SEO
- Social media content and management
- Creative design and short video
- Paid ads management (often on higher plans)
- Website conversion improvements
- Tracking, analytics and a monthly report
Before you sign, however, always ask for a written list of deliverables, such as how many blogs, posts, campaigns and meetings are included each month.
The Hidden Costs Of Pick And Mix Marketing
Hiring separate freelancers can look cheaper on paper. However, the real cost is often higher once you count the extras:
- Your time: writing briefs, chasing updates and repeating the same information to several people.
- Mixed messages: your ads, website and social posts can end up saying different things.
- Uneven quality: each freelancer has their own standards and style.
- Duplicated tools: several people paying for overlapping software.
- No one owns the results: when leads drop, it is hard to know which part is not working.
Why All Inclusive Marketing Works For Startups And Small Businesses
One Strategy Across Every Channel
With one team, your message, tone and goals stay consistent across your website, SEO, social media, email and ads. Consequently, customers recognise your brand wherever they find you.
Predictable Monthly Costs
You pay one fixed fee instead of several invoices. Therefore, budgeting is easier and there are no surprise costs.
Support That Grows With You
Need more content for a launch, or extra ads for a busy season? In that case, an all inclusive agency can shift effort between channels without you hiring anyone new.
More Time To Run Your Business
Most importantly, you stop managing marketers and get back to customers, sales and your product.
All Inclusive Marketing vs Freelancers vs In-House
| Option | Best for | Main trade-off |
|---|---|---|
| All inclusive agency | Startups and small businesses that want strategy and delivery handled together | Less hands-on control of each task |
| Freelancers | Businesses that need one or two specific skills | You coordinate everyone yourself |
| In-house team | Larger businesses with steady, full-time workload | Salaries, tools, training and management time |
How Much Does All Inclusive Marketing Cost?
Prices depend on how much work you need each month. For example, Business Mate’s all inclusive marketing packages are:
| Package | Price per month | Hours | SEO blogs per month | Term |
|---|---|---|---|---|
| Essentials | £450 | 8 | 4 | 3 months |
| Small Business | £700 | 15 | 7 | 3 months |
| Business | £950 | 30 | 10, plus local SEO, Apple Business profile and paid ads management | 6 months |
| Premium | £1,350 | 45 | 14 | 6 months |
In addition, every package includes strategy, research, copywriting, SEO foundations, tracking and a monthly report. Ad spend is paid separately, straight to the platforms.
What Happens When You Switch To All Inclusive Marketing
Switching does not mean starting from scratch. Typically, the first three months look like this:
- Audit: first, the agency reviews your website, channels, ads and results so far.
- Plan: next, you agree goals, priorities and a 90-day plan, including what to keep and what to stop.
- Set up: then tracking, accounts and content calendars are brought together in one place.
- Deliver and report: finally, the work begins, and each month you get one clear report and a review meeting.
Meanwhile, any freelancers you want to keep can still work alongside the agency, as long as everyone follows the same plan.
Common Myths About All Inclusive Marketing
“It is only for big companies”
Not at all. In fact, smaller businesses often benefit most, because they rarely have time to manage several suppliers.
“I will lose control of my brand”
On the contrary, a good agency asks you to approve plans, key content and ads. As a result, you stay in control without doing the day-to-day work.
“It always costs more than freelancers”
Not necessarily. Once you add up several freelance invoices, duplicated tools and your own time, one package is often similar in cost or cheaper.
Is All Inclusive Marketing Right For You?
It is likely a good fit if:
- You are managing two or more freelancers already
- Your marketing feels reactive rather than planned
- You are not sure where your budget is going
- Your brand looks or sounds different on each channel
- Results are not matching the effort you put in
On the other hand, if you only need one thing done well, such as SEO or ads, a single-service plan may suit you better. See our SEO services, content plans or ad management.
How To Choose An All Inclusive Marketing Agency
- Ask for a written list of deliverables for each month.
- Check the contract term and what happens at the end of it.
- Confirm you own your accounts, website access and data.
- Ask how results are reported, and how often you will meet.
- Look for honesty: a good agency will tell you if a smaller plan is enough.
All Inclusive Marketing With Business Mate
Business Mate is a marketing agency in London, helping startups and small businesses get found, get noticed and get more customers. We cover strategy, content, SEO, social media, design and ads on clear fixed-price packages, with no hidden fees, and we support clients in English, Spanish and Portuguese.
Not ready for a monthly package? Start with a one-off marketing audit to see what to fix first.
👉 Contact Business Mate or book a free call to find the right package.
FAQs: All Inclusive Marketing
What is all inclusive marketing?
All inclusive marketing is a model where one agency manages your whole marketing, including strategy, content, SEO, social media, design, ads and reporting, for one monthly fee. It replaces juggling several freelancers with one team, one plan and one point of contact.
Is all inclusive marketing the same as a full service marketing agency?
Mostly, yes. Both describe one agency covering every part of your marketing. All inclusive usually stresses the single monthly price, while full service stresses the range of services. Either way, check the written list of what is included each month.
How much does all inclusive marketing cost in the UK?
It depends on how much work you need. Business Mate’s all inclusive packages cost £450, £700, £950 or £1,350 a month, with 8 to 45 hours of work and 4 to 14 SEO blogs a month. Ad spend is paid separately to the platforms.
Is all inclusive marketing good for startups?
Yes, it often suits startups well. Founders get strategy and delivery in one place, a predictable monthly cost and more time to focus on customers and product. If you only need one channel, a single-service plan may be a better starting point.
What should an all inclusive marketing package include?
A good package includes strategy, research, content, SEO, social media, design, tracking and monthly reporting, with paid ads on some plans. Always ask for the exact number of blogs, posts, campaigns, hours and meetings included each month.
How do I get started with Business Mate?
Book a free call and tell us about your business and goals. We will recommend the package that fits, even if that is a smaller one. Contact Business Mate or book a call to get started.
