In today’s competitive online space, a social media pack can be the difference between a brand that blends into the feed and one that stops the scroll. Whether you’re a sole trader in the Midlands, a London start-up, or a well-established regional chain, your visuals, tone, and consistency matter more than ever.
In this guide, we’ll break down exactly what goes into a professional social media pack, show you a complete branding package example from a fictional Manchester coffee shop, and share practical steps for building your own social media kit. And, if you’d rather skip the learning curve, we’ll show you how our team can do it all for you.
Book a call with us to deliver an effective social media pack for your business.
What Is a Social Media Pack?
A social media pack is a ready-to-use set of brand assets and guidelines designed to help you post consistently across platforms like Facebook, Instagram, LinkedIn, and TikTok. Think of it as the complete toolkit for keeping your brand instantly recognisable, no matter where it appears online.
Unlike one-off graphics, a social media kit is built to last — with reusable templates, a clear tone of voice, and a cohesive visual style that aligns with your brand’s identity.
Why Every UK Business Needs a Social Media Pack
- Time savings – No more scrambling for last-minute designs before a product launch or seasonal campaign.
- Brand consistency – Keep colours, fonts, and messaging aligned across all posts.
- Professional look – Even if you’re a team of one, your brand can look like it’s run by a marketing department.
- Easier scaling – If your team grows, everyone can post in the same style without extra training.
Book a call with us today to get social media pack tailored to your business.
Components of a Professional Social Media Kit
Here’s what a well-rounded social media kit typically includes:
- Logo variations – Full colour, monochrome, and icon-only versions, optimised for different backgrounds.
- Platform-specific graphics – Correctly sized profile pictures, header images, and highlight covers.
- Customisable post templates – Designs for promotions, quotes, events, and behind-the-scenes posts.
- Colour palette & typography – Your brand’s official hex codes and font pairings.
- Photography style guide – Recommended angles, lighting, and editing style.
- Hashtag sets – Ready-to-use lists for different campaign types.
- Tone of voice guidelines – Phrases, do’s and don’ts, and audience-specific messaging.
Branding Package Example: Bean & Co. Coffee, Manchester
To show you how it all comes together, here’s a fictional but realistic branding package example from Bean & Co., a small independent coffee shop in Manchester’s Northern Quarter.
Overview
- Brand personality: Friendly, creative, community-focused.
- Primary colours: Rich espresso brown, creamy beige, and a pop of teal.
- Fonts: Handwritten script for headlines, clean sans-serif for body text.
Social Media Pack Components
Logo Variations
- Full logo with coffee cup icon for main profile image.
- Teal icon-only version for Instagram Stories highlight covers.
Platform Headers
- Illustrated Manchester skyline with coffee beans drifting across.
Post Templates
- Quote template with teal background for coffee facts.
- Promotional offer design with bold headline space and product photo placeholder.
- Seasonal graphics for events like Manchester Coffee Festival.
Photography Style
- Natural light, warm tones, candid shots of customers.
Hashtag Sets
- #ManchesterCoffee #BeanAndCo #SupportLocalMCR #CoffeeTimeUK
Social Media Packs Available Here!
How to Build Your Own Social Media Pack
If you’re ready to create your own, follow this simple process:
- Define your brand identity – Decide your colours, fonts, and tone before touching design tools.
- Choose a design platform – Canva, Adobe Express, and VistaCreate are great for DIY.
- Create your templates – Start with three to five core designs you can reuse.
- Save in the correct sizes – Each platform has different image dimensions.
- Document your guidelines – Keep them in a shared file for easy team access.
Why Use a Professional Service Instead?
While you can make a social media kit yourself, working with a professional team means:
- Higher-quality visuals tailored to your market.
- Strategy-driven content design.
- Time saved so you can focus on running your business.
- Assets optimised for ads, organic posts, and seasonal campaigns.
At Business Mate, we build social media packs that are ready to use from day one — and we’ll make sure they work seamlessly across every platform your audience uses.
We have a related blog on this topic “Social Media Marketing Packages Pricing in the UK: What to Expect”.
Quick Checklist: Is It Time for a Professional Social Media Pack?
- Your posts look inconsistent.
- You’re reusing random images.
- You spend more than 30 minutes creating each post.
- Your brand colours or fonts change from post to post.
If you tick two or more, it’s worth having a chat.
Conclusion
A well-designed social media pack isn’t just a nice-to-have — it’s a brand necessity in 2025. Whether you DIY your social media kit or invest in a professionally created set, the benefits are clear: time saved, brand consistency, and a more professional online presence.
Let’s talk about creating a tailored pack for your brand — book a call today and see how we can help your social media stand out.
FAQs
What is a social media pack?
It’s a set of ready-made templates, brand guidelines, and assets to ensure consistent posting across all your social channels.
What should be included in a social media kit?
Logos, platform headers, post templates, brand colours, fonts, photography style, and a set of relevant hashtags.
Can I make one myself?
Yes, using tools like Canva or Adobe Express, but a professional pack will ensure strategic consistency and higher-quality results.
Why would a business use a branding package example?
Examples help you visualise how your pack should look and work, ensuring no essential elements are missed.
How often should the pack be updated?
At least once a year, or when you update your brand identity, launch a new product, or expand into new markets.
Social Media Packs Available Here!