If you run a UK business, chances are social media is already part of your marketing mix. But managing it effectively takes time, strategy, and consistency — which is why many businesses invest in social media marketing packages. These packages bundle together the essential services you need to keep your brand active, visible, and growing online.
Pricing can vary widely, and without clear guidance, it’s easy to either overspend on services you don’t need or miss out on opportunities because your package is too limited. In this guide, we’ll break down typical UK pricing, explain what’s included, and explore how a social media branding package fits into the picture.
If you’re unsure which option is right for you, book a free package review with us — we’ll help you find a solution that delivers results without wasting budget.
Book a free strategy call today.
Why Social Media Marketing Packages Matter for UK Businesses
A well-structured package saves you time and ensures consistent results. From strategy to content creation, scheduling, community management, and reporting, the right provider can handle it all so you can focus on running your business.
For UK SMEs in competitive markets — whether you’re an Edinburgh café or a Manchester software startup — a tailored package ensures your brand voice and visuals stay consistent. That’s where a social media branding company comes in, aligning your tone, design, and message across every platform.
What’s Included in a Social Media Marketing Package
While each provider’s offer is unique, most UK social media marketing packages will include:
- Strategy development – Audience targeting, content themes, posting schedules.
- Content creation – Graphics, copywriting, photography, or video.
- Platform management – Posting and scheduling across platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Engagement – Responding to comments and messages, community building.
- Reporting & analytics – Regular performance tracking and recommendations.
- Paid advertising – Optional inclusion for targeted reach.
A social media branding package typically focuses on visual consistency, brand guidelines, and templates. In contrast, a marketing package includes these elements, as well as the day-to-day management of campaigns.
Typical Social Media Marketing Packages Pricing in the UK
Pricing depends on several factors: number of platforms managed, volume of content, inclusion of paid ads, and level of engagement required. Based on UK market averages for 2025:
- Entry-level packages (£300–£800/month) – Ideal for startups needing basic posting and monitoring. Often limited to 1–2 platforms, 4–8 posts per month, and basic reporting.
- Mid-tier packages (£1,500–£3,500/month) – Suitable for SMEs looking for multi-platform management, higher content volume, regular analytics, and some paid advertising.
- Premium packages (£3,500+/month) – Designed for larger businesses, often including video production, influencer collaborations, advanced ad campaigns, and in-depth strategy sessions.
If you want to understand exactly what you’re paying for, ask for a social media branding guide that details the creative approach, posting frequency, and success metrics.
Book a free strategy call today.
Comparing Marketing Packages and Branding Packages
A branding package ensures your logo, colours, fonts, and tone of voice are consistent across every post and platform. It’s the visual and personality framework for your business online.
A marketing package builds on that foundation by delivering ongoing activity — creating content, scheduling posts, and engaging with followers. Many UK businesses start with a branding package from a social media branding company before investing in regular marketing management.
How to Choose the Right Package for Your Business
When comparing social media marketing packages’ pricing, consider:
- Your budget – Set a monthly figure you can sustain for at least 6–12 months.
- Your in-house capacity – Do you already have someone managing content creation?
- Your goals – Are you looking to boost brand awareness, generate leads, or increase sales?
- Required platforms – The more channels you need managed, the higher the cost.
- Special features – Such as influencer outreach or paid ad management.
Mixing DIY with Professional Support
Many UK businesses manage some tasks in-house — like shooting basic product photos — and outsource more time-consuming elements to a social media branding company. This hybrid approach can keep costs down while still benefiting from professional strategy and execution.
If you’re unsure how to divide responsibilities, a social media branding guide can help you identify which elements are worth outsourcing.
Quick Reference Table: Package Levels and Inclusions
| Package Level | Typical Price (per month) | Platforms Managed | Content Volume | Branding Included? |
|---|---|---|---|---|
| Entry | £300–£800 | 1–2 | 4–8 posts | Basic |
| Mid-tier | £1,500–£3,500 | 3–4 | 12–20 posts | Yes |
| Premium | £3,500+ | 4+ | 20+ posts | Yes + advanced assets |
Conclusion
The right social media marketing packages will give your UK business a consistent, professional online presence without draining your time. Pricing varies depending on the level of service, but the key is finding a package that aligns with your goals, budget, and in-house resources.
Let’s talk about your options — whether you need a one-off social media branding package or a fully managed marketing plan, we’ll tailor something that works for you.
Book a free strategy call today.
FAQs
What are social media marketing packages?
Social media marketing packages are bundled services that manage a business’s social media presence. They typically include strategy, content creation, posting, engagement, analytics, and sometimes paid advertising, all delivered for a fixed monthly fee.
How much do social media marketing packages cost in the UK?
In the UK, entry-level packages usually start from £300–£800 per month, mid-tier packages range from £1,500–£3,500, and premium packages can exceed £3,500 per month depending on platforms, content volume, and advertising support.
What’s usually included in a social media marketing package?
Most packages include strategy development, content creation, post scheduling, community engagement, and performance reporting. Higher-tier packages may also include paid ads management, video content, and influencer collaborations.
What is the difference between a social media branding package and a marketing package?
A social media branding package focuses on visual identity, tone of voice, and brand consistency. A marketing package builds on this by delivering ongoing posting, engagement, and campaign execution to grow reach and conversions.
Are social media marketing packages worth it for UK SMEs?
Yes. For UK SMEs, packages save time, ensure consistency, and provide access to professional expertise without the cost of hiring an in-house team. When aligned to clear goals, they often deliver better ROI than ad-hoc posting.
How do I choose the right social media marketing package?
Choose a package based on your budget, business goals, number of platforms needed, and how much you can realistically commit for at least 6–12 months. Transparency around deliverables and reporting is essential.
Can I combine in-house work with a social media marketing package?
Absolutely. Many UK businesses use a hybrid approach, creating some content in-house while outsourcing strategy, scheduling, analytics, and campaign management to a professional provider.
How long does it take to see results from a social media marketing package?
Brand awareness and engagement improvements often appear within the first 1–3 months. Lead generation and sales typically take longer, as consistency and optimisation build momentum over time.
Do social media marketing packages include paid advertising?
Some do, but not all. Entry-level packages often focus on organic posting, while mid-tier and premium packages may include ad management or offer it as an add-on.
How can Business Mate help with social media marketing packages?
Business Mate helps UK businesses choose, customise, and manage social media marketing packages that align with their goals, budget, and internal resources — focusing on measurable growth, not vanity metrics.