If you run a UK business, chances are social media is already part of your marketing mix. But managing it effectively takes time, strategy, and consistency — which is why many businesses invest in social media marketing packages. These packages bundle together the essential services you need to keep your brand active, visible, and growing online.
Pricing can vary widely, and without clear guidance, it’s easy to either overspend on services you don’t need or miss out on opportunities because your package is too limited. In this guide, we’ll break down typical UK pricing, explain what’s included, and explore how a social media branding package fits into the picture.
If you’re unsure which option is right for you, book a free package review with us — we’ll help you find a solution that delivers results without wasting budget.
Book a free strategy call today.
Why Social Media Marketing Packages Matter for UK Businesses
A well-structured package saves you time and ensures consistent results. From strategy to content creation, scheduling, community management, and reporting, the right provider can handle it all so you can focus on running your business.
For UK SMEs in competitive markets — whether you’re an Edinburgh café or a Manchester software startup — a tailored package ensures your brand voice and visuals stay consistent. That’s where a social media branding company comes in, aligning your tone, design, and message across every platform.
What’s Included in a Social Media Marketing Package
While each provider’s offer is unique, most UK social media marketing packages will include:
- Strategy development – Audience targeting, content themes, posting schedules.
- Content creation – Graphics, copywriting, photography, or video.
- Platform management – Posting and scheduling across platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Engagement – Responding to comments and messages, community building.
- Reporting & analytics – Regular performance tracking and recommendations.
- Paid advertising – Optional inclusion for targeted reach.
A social media branding package typically focuses on visual consistency, brand guidelines, and templates. In contrast, a marketing package includes these elements, as well as the day-to-day management of campaigns.
Typical Social Media Marketing Packages Pricing in the UK
Pricing depends on several factors: number of platforms managed, volume of content, inclusion of paid ads, and level of engagement required. Based on UK market averages for 2025:
- Entry-level packages (£300–£800/month) – Ideal for startups needing basic posting and monitoring. Often limited to 1–2 platforms, 4–8 posts per month, and basic reporting.
- Mid-tier packages (£1,500–£3,500/month) – Suitable for SMEs looking for multi-platform management, higher content volume, regular analytics, and some paid advertising.
- Premium packages (£3,500+/month) – Designed for larger businesses, often including video production, influencer collaborations, advanced ad campaigns, and in-depth strategy sessions.
If you want to understand exactly what you’re paying for, ask for a social media branding guide that details the creative approach, posting frequency, and success metrics.
Book a free strategy call today.
Comparing Marketing Packages and Branding Packages
A branding package ensures your logo, colours, fonts, and tone of voice are consistent across every post and platform. It’s the visual and personality framework for your business online.
A marketing package builds on that foundation by delivering ongoing activity — creating content, scheduling posts, and engaging with followers. Many UK businesses start with a branding package from a social media branding company before investing in regular marketing management.
How to Choose the Right Package for Your Business
When comparing social media marketing packages’ pricing, consider:
- Your budget – Set a monthly figure you can sustain for at least 6–12 months.
- Your in-house capacity – Do you already have someone managing content creation?
- Your goals – Are you looking to boost brand awareness, generate leads, or increase sales?
- Required platforms – The more channels you need managed, the higher the cost.
- Special features – Such as influencer outreach or paid ad management.
We have a similar blog related to this topic, “What’s in a Social Media Pack? Your Ultimate Branding Package Example”
Mixing DIY with Professional Support
Many UK businesses manage some tasks in-house — like shooting basic product photos — and outsource more time-consuming elements to a social media branding company. This hybrid approach can keep costs down while still benefiting from professional strategy and execution.
If you’re unsure how to divide responsibilities, a social media branding guide can help you identify which elements are worth outsourcing.
Quick Reference Table: Package Levels and Inclusions
| Package Level | Typical Price (per month) | Platforms Managed | Content Volume | Branding Included? |
|---|---|---|---|---|
| Entry | £300–£800 | 1–2 | 4–8 posts | Basic |
| Mid-tier | £1,500–£3,500 | 3–4 | 12–20 posts | Yes |
| Premium | £3,500+ | 4+ | 20+ posts | Yes + advanced assets |
Conclusion
The right social media marketing packages will give your UK business a consistent, professional online presence without draining your time. Pricing varies depending on the level of service, but the key is finding a package that aligns with your goals, budget, and in-house resources.
Let’s talk about your options — whether you need a one-off social media branding package or a fully managed marketing plan, we’ll tailor something that works for you.
Book a free strategy call today.
FAQs
What is a social media marketing package?
It’s a bundled set of services that may include strategy, content creation, posting, engagement, and reporting for your social media channels.
How much do social media marketing packages cost in the UK?
They typically range from £400 per month for basic management to £3,500+ for premium, multi-platform strategies.
What’s the difference between a branding package and a marketing package?
Branding packages focus on visual and tone consistency, while marketing packages include regular posting, engagement, and performance tracking.
Do I need both a branding package and a marketing package?
If you want a cohesive online presence and ongoing growth, having both ensures your brand looks and sounds consistent while staying active.
Can I mix DIY social media management with professional help?
Yes — many businesses handle some tasks themselves and hire a professional for strategy, high-quality content, and campaign oversight.