A small business marketing plan gives UK and global businesses a clear, structured way to grow visibility, engagement, and leads without hiring in-house or juggling multiple suppliers. Instead of relying on disconnected marketing activity, this approach brings everything together under one consistent framework.
At Business Mate, our small business marketing plan combines strategy and execution across SEO, content, social media, and local search. As a result, businesses gain clarity, consistency, and measurable progress month after month.
👉 Contact Business Mate or Book a Strategy Call
Small Business Marketing Plan Pricing
This small business plan remains flexible and scalable. Therefore, it works well for UK and global start-ups, established small businesses, and growing companies that need reliable marketing support without long-term contracts.
13 Services | 1 Fixed Price | £500 Per Month | 20 Hours Per Month
What Is Included In This Small Business Marketing Plan
Social Media Management
We actively manage your day-to-day social media activity. This includes content scheduling, post creation, and audience engagement. As a result, your brand maintains a consistent and professional presence across platforms.
Brand Awareness Strategy
We develop a structured brand awareness approach. Consequently, your business gains stronger visibility online while building trust and recognition with potential customers.
Content Creation
We create a tailored content strategy aligned with your brand values and target audience. This includes 12 social media posts per month (three per week), which we share with you for approval before publishing.
The plan includes management of three social media platforms: Instagram, Facebook, and Pinterest. However, you can add additional platforms for £75 per month. If needed, we can also create and set up new social media accounts for a small one-off fee.
Paid Advertising Campaign Support (Optional)
When faster exposure is needed, we support one targeted paid advertising campaign per month. We can manage campaigns across Google, Microsoft, Meta, LinkedIn, or X. Importantly, ad spend is not included and remains fully flexible.
Organic Social Media Growth
Alongside paid activity, we focus on organic growth. Through consistent content, engagement, and interaction strategies, we attract genuine followers without relying solely on advertising.
Design Support
Each month, we provide one professionally designed PDF. This may include leaflets, newsletters, brochures, or digital assets, depending on your priorities.
Channel Optimisation
We optimise your social media profiles and digital channels with accurate information, clear messaging, and conversion-focused structure. As a result, your brand presents consistently across all platforms.
Print Media Design
To support offline marketing, we design one print asset per month. This may include business cards, banners, brochures, or posters, helping reinforce brand consistency.
Events Marketing Support
If you run a product launch, webinar, or in-person event, we support promotion through content, design, and optional paid campaigns. Therefore, each event becomes a clear growth opportunity rather than a one-off activity.
Monthly Catch-Up And Reporting
Every month includes a catch-up call and clear reporting. During these sessions, we review traffic, engagement, and campaign performance so that activity stays aligned with your business goals.
Search Engine Optimisation (SEO)
SEO remains a core part of the small business marketing plan. For all new blog content we create, this includes:
Keyword research
On-page optimisation
Local SEO improvements
Site speed optimisation for mobile and desktop
Four Monthly SEO-Optimised Blogs
We write and optimise three (3) high-quality blog posts each month. Over time, this improves rankings and visibility, topical authority, and organic traffic, ultimately bringing new clients.
Basic Google Business Profile Optimisation
We optimise your Google Business Profile to improve local visibility. Consequently, customers searching nearby can find and contact your business more easily.
Why Choose Business Mate For Your Small Business Marketing Plan
Instead of hiring a part-time marketing assistant, you gain access to an experienced UK-based team for a fraction of the cost. Moreover, you avoid payroll, contracts, and management overhead.
We keep our approach personal, practical, and focused on measurable outcomes rather than vanity metrics.
What This Small Business Marketing Plan Helps You Achieve
Increased online visibility across search and social
Higher engagement and customer interaction
Improved website traffic and conversions
Stronger brand credibility and trust
More consistent sales and long-term growth
Conclusion
Our plan provides structure, consistency, and measurable growth. By combining strategy with execution across the channels that matter most, businesses gain visibility without unnecessary complexity.
For UK and global businesses seeking predictable marketing support and long-term results, this plan offers a clear and cost-effective solution.
👉 Get Started Today, or Book A Strategy Call
FAQs
What Is A Small Business Marketing Plan?
A small business marketing plan is a structured, monthly approach that combines strategy and execution across various channels, including SEO, content, social media, and local visibility, to drive consistent growth.
Why Is A Small Business Marketing Plan Important?
A small business marketing plan prevents inconsistent marketing by defining priorities, channels, and actions, making results easier to measure and improve over time.
Is This Small Business Marketing Plan Suitable For AI Search Visibility?
Yes. The plan includes structured SEO, content creation, and local optimisation designed to help businesses appear in traditional search results and AI-generated answers.
How Does This Small Business Marketing Plan Support SEO And AI Results?
The plan supports SEO and AI visibility through keyword-led content, clear page structure, internal linking, blog creation, and optimisation that makes information easier for search engines and LLMs to interpret.
What Is Included In The £500 Small Business Marketing Plan?
The plan includes social media management, content creation, SEO, 3 monthly blogs, Google Business Profile optimisation, design support, reporting, and optional paid advertising assistance.
Is This Small Business Marketing Plan Suitable For UK Start-Ups?
Yes. The plan is designed for UK start-ups and small businesses that need consistent marketing without hiring a full-time marketing employee.
How Long Does It Take To See Results From A Small Business Marketing Plan?
Some improvements, such as engagement and local visibility, can appear within weeks, while SEO and content-driven results typically build over several months.
How Can I Get Started With A Small Business Marketing Plan?
You can contact Business Mate to review your goals and create a marketing plan tailored to your business.
