If you want to grow your visibility online, learning how to setup a business Facebook page is one of the simplest and most effective steps a UK business can take. With more than 44 million UK users active each month, Facebook remains one of the strongest platforms for engagement and customer trust.
A polished Facebook Page helps showcase your services, collect reviews, share updates, and generate enquiries without spending money on advertising. Whether you run a trade, café, online shop, or consultancy, a well-built Page becomes a valuable digital asset.
If you’d prefer professional support, Business Mate helps UK SMEs set up, optimise, and manage high-performing social pages that convert visitors into enquiries.
👉 Book A Call With Business Mate
Why Setting Up A Business Facebook Page Still Matters For UK Businesses
Creating a Facebook Page gives you more than just a digital presence. It gives potential customers a verified, central place to learn about your business. Many people check Facebook before visiting a website because they want real-world activity and recent updates.
Benefits include:
- Immediate social proof
- Strong local reach
- Extra visibility in Facebook and Google search
- Free marketing opportunities
- A trusted hub for reviews, images, and updates
Business Mate regularly sees clients increase their enquiries simply by having a complete, active Page.
See our related blog “Businesses on Facebook Mistakes and How to Fix Them”.
What You Need Before You Setup A Business Facebook Page
Preparing key details in advance helps your Page look polished the moment it goes live.
Essentials To Prepare
- Business name
- Logo (480×480 recommended)
- Cover image (1200×675 recommended)
- Short description
- Website URL
- Email and phone number
- Opening hours
- Preferred call-to-action button
Business Mate’s audits show that complete Pages significantly outperform ones with missing information.
Step-By-Step Guide To Setup A Business Facebook Page The Right Way
This walkthrough keeps things simple and avoids unnecessary jargon.
Step 1 – Create Your Page
- Log in to your personal Facebook account.
- Click “Pages”.
- Select “Create New Page”.
- Enter your business name.
- Choose your category.
- Add a short description.
A simple, human description works best.
Step 2 – Add Your Branding
Upload:
- Logo
- Cover image
- Username (e.g., @YourBusinessName)
Branding tips:
- Keep images high quality
- Use mobile-friendly layouts
- Maintain brand colours and spacing
A clean, well-designed Page instantly builds trust.
Step 3 – Add Your Business Information
This improves your credibility and your chances of appearing in relevant searches.
Add:
- Website
- Phone number
- Email address
- Address (if applicable)
- Services
- Opening hours
- Social links
Full profiles get more enquiries and higher visibility.
Step 4 – Add Your Call-To-Action Button
Choose a CTA that aligns with your business goals:
- Send Message
- Call Now
- Book Now
- Shop Now
For service-based businesses, “Send Message” usually converts best.
Step 5 – Publish Your First Posts
Avoid launching an empty Page. Publish 5–7 posts, such as:
- Welcome introduction
- About your business
- Testimonials
- Team introductions
- Service breakdowns
- Before-and-after shots
- Behind-the-scenes content
This instantly makes your Page look active and genuine.
Step 6 – Invite Your First Followers
Increase initial visibility by:
- Inviting friends
- Encouraging your team to share
- Adding the link to emails
- Sharing on other platforms
- Posting in local Groups (where allowed)
Local Facebook Groups are especially useful for UK SMEs.
Step 7 – Customise Your Page Layout
Select the most relevant template:
- Services
- Shopping
- Restaurants
- Professional Services
- Business
Most UK SMEs benefit from the Services template as it highlights key information.
How To Optimise After You Setup A Business Facebook Page
Once the Page is set up, optimisation ensures long-term growth and better engagement.
Optimise Your About Section
Write clearly, naturally, and include relevant keywords. This helps with both Facebook and Google search.
Add Quality Photos And Videos
Effective options include:
- Team photos
- Work examples
- Customer feedback
- Short videos
- Before-and-after visuals
Authentic content builds immediate trust.
Enable Messaging Tools
Activate:
- Messenger
- Automated replies
- FAQ responses
Fast replies help convert enquiries.
Check Your Professional Dashboard
Review insights such as:
- Audience trends
- Post performance
- Engagement
- Suggestions from Facebook
Use this data to guide future content.
Common Mistakes When People Setup A Business Facebook Page
Avoid:
- Leaving the Page incomplete
- Using low-quality images
- Publishing no content
- Ignoring the call-to-action button
- Failing to update details
- Slow response times
- Outdated branding
These mistakes harm trust and reduce visibility.
What To Do Next After You Setup A Business Facebook Page
To build momentum:
- Post 3–4 times a week
- Share reviews regularly
- Upload behind-the-scenes content
- Engage in local Groups
- Reply quickly to messages
- Connect Instagram for cross-posting
- Start small-budget ads once the Page looks strong
These steps help turn a Page into a consistent lead source.
👉 Want Expert Help Setting It Up Properly?
Conclusion
Learning how to set up a business Facebook page gives you a strong foundation for building visibility, trust, and enquiries online. With complete details, strong branding, and regular posting, your Page becomes a long-term asset for your business.
Business Mate supports UK SMEs in creating, optimising, and managing Facebook Pages that attract the right customers and convert at a higher rate.
👉 Book A Call With Business Mate Today
