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3-minute read
If you’re a business owner, you’ve probably been told a hundred times: “You need to be active on social media.” But let’s be honest. Between managing staff, sorting stock, handling customers, and staying sane, who has time to post on Facebook, Instagram or LinkedIn every day?
Even when you do sit down to post, it’s hard to know what to write. What will actually get noticed? What time should you post? And how do you know if it’s even working?
This is where the Semrush Social Toolkit steps in — and it’s built for people just like you. No marketing degree required, no constant phone-checking, and no late nights spent wondering what to post.
Why Being on Social Still Matters
Even if your business relies on word of mouth, walk-ins, or returning customers, social media matters. Most people check a business out online before buying. If your social feed is silent, they might assume you’re closed, too small, or not worth the risk.
But a strong, regular presence builds trust. It reminds people you exist, shows your personality, and gives them a reason to come back — or visit for the first time.
The problem? You don’t have time to be online 24/7. That’s why tools like Semrush’s Social Toolkit are game changers.
What Is the Semrush Social Toolkit?
Think of it as your very own virtual marketing assistant. The Semrush Social Toolkit helps you:
- Plan and schedule posts ahead of time
- Get ideas for what to say based on trends and data
- Monitor how well your content is doing
- See what your competitors are posting
- Even discover influencers to collaborate with
And the best part? You can do all of this without being a marketing expert. It’s designed to be simple, intuitive, and flexible — so you can stay focused on running your business.
Here’s How It Works
1. Know What to Post — Without Guessing
The hardest part of social media is knowing what to say. The Social Content AI tool in Semrush gives you ready-made content ideas based on what’s trending in your industry, season, or local area.
Let’s say you run a coffee shop. The tool might suggest content around National Coffee Day, or help you ride the wave of trending hashtags in your town. And it won’t sound robotic — it helps craft posts in your tone of voice, too.
2. Schedule It All in One Go
Sit down once a week or even once a month and schedule all your content. The Semrush Social Poster lets you plan across all platforms (Facebook, Instagram, Twitter, LinkedIn, and more) — so you’re not scrambling to post while serving customers.
Post it and forget it. Job done.
3. Keep an Eye on What’s Working
The built-in Social Analytics show you which posts got clicks, comments, or shares — all in plain English. No confusing dashboards or spreadsheets. Just real data you can actually use.
You’ll start to see patterns: what times your audience is active, what topics they love, and which types of posts (videos, photos, questions) get the best response.
4. See What Competitors Are Doing (and Do It Better)
With the Social Tracker, you can watch other businesses in your industry to see what’s working for them. If a nearby florist is smashing it with daily stories or a local gym is running reels, you’ll know — and you can adapt.
5. Find Influencers (Without Paying a Fortune)
Want to work with local creators but don’t know where to start? The Influencer Discovery tool helps you find relevant people in your niche, with filters by location, audience size, and engagement. Great for collabs or giveaways.
How Much Does It Cost?
You can try Semrush for free with a 7-day trial. After that, pricing for the Social Toolkit starts from around £16/month (that’s about $20 at current rates).
When you think about how long it takes to come up with ideas, write posts, design graphics, check analytics — it’s a serious time-saver. And most importantly, it helps you stay consistent, which is what social media success is all about.
Who Is This For?
This tool is ideal if:
- You run a business but don’t have time to post every day
- You’re not sure what to say on social media
- You’ve been posting but it’s not getting engagement
- You want to look more professional online
Whether you own a hair salon in Sheffield, a café in Bristol, or an online shop shipping UK-wide, this toolkit gives you the confidence and support to show up online — without the stress.
Don’t miss out on our other article on “Top Strategies for Small Business Marketing”.
Final Thought
You don’t need to be a social media genius to grow your business online. You just need the right tools.
The Semrush Social Toolkit helps you plan, post, and perform better on social media — with less effort, less guesswork, and more results.
👉 Start your free trial of Semrush today and take the pressure off your posting.
Got questions or want help setting it up? That’s what we do at Business Mate. Give us a shout — we’ll help you make social media simple and effective, once and for all.
